Matt Robinson Measuring Type

A super-simple boldfaced statement about the amount of ink you use when you use one font compared to another. Included are some of the more popular fonts worldwide, all of them using roman characters. Take a peek at how designer Matt Robinson does it. Ink for good, ink for evil, ink forever.

Measuring Type

A selection of the most commonly used typefaces were compared for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.

And while we’re on the topic, if you’d like a free font that will reduce your ink usage drastically – like if you work from home and have to print out pages of type n such, check out Eco Font – a hollowed-out version of Vera Sans by some Dutch folks.

Stay font finicky!


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