Perhaps you know that Japan is a wild and crazy place. Perhaps you know that. Something you also maybe know is that generally their autos, because of the congestion in their small world, are also small. What you may NOT know is that sometimes they get big. Really big. I mean like semi-truck big. And when they do, (not always, but I WISH always,) they go wild. Mister Roger Snider has a camera. Mister Roger Snider went to take some photos. Mister Roger Snider got some bright lights.

Mister Roger Snider goes more often by the name Roger Snider, and works with his fantastical set of photos he calls “Ultra Rigs of the World” or UROTW. This set of photos spans back to the late 1990s, with these seriously fantastically amazing ones still popping up today. In fact, the set you see above and below is his latest set, taken on a journey to Japan in May 2010.

A few words from Snider:

My 1st trip out of the country this year led me back to Japan. Capitalizing on my shoots from back in 2008, I really dove deeper into the culture this time. I also brought my Profoto strobe with me to shoot portraits and interiors. I think you can see the upgrade in production value.

What these trucks are called, or what the act of making these trucks is called is Dekotora. According to this wiki article, it’s believed that the first “Truck Guys (トラック野郎 Torakku Shōnen)” (1976) movie was the source of this modern Dekotora lifestyle, or at least the first boom of it. This “Truck Guys” movie (and its 7 sequels) was put out by the Toei company, a favorite of mine because they’re responsible for the ultra-gory cult-classic “Battle Royale” (2000). Each of these trucks of course has their own individual aesthetic, the opportunity for customization super-high now compared to when this fabulous hobby / lifestyle began in the 70′s. Back then it was hardcore, find the pipes and lights from wherever you could find them. Now there’s manufacturers and custom shops that’ve got the skills to do the deals.

Below you’ll see Snider’s May 2010 Japan set. It’s hot. It’s amazing. It’s trucks with so many lights on them that you wont know what to do with yourself when you see them.

It takes a special kind of person in an amazing sort of financial situation to create one of these rigs. The style and grace you can very obviously see in every one of these trucks is, thought it’d seem the opposite here, not easy to come by. It takes not only vision and skill, but craftsmanship and a LOT of dedication as well. Any project that’s had this amount of time put into it deserves a big hard look, handshake, and even a hug. The same goes for Snider, whom without, I and you might never have seen such magnificence. Thank you Snider, and please PLEASE continue to do this.

You can contact Roger Snider at roger@ultrarigsoftheworld.com, find him at his WordPress blog and leave him a nice comment, or take a peek at his fabulous portfolio site at http://ultrarigsoftheworld.com/ for real.

This post is part of the World Famous Design Junkies custom culture category.

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