Inside of this post you’re about to behold a set of nicely constructed Japanese magazine advertisements from the late 60’s and early 70’s in a lovely amount (50+). Simplicity abound. Although there really was a smaller amount of “Futura terror” in the years before Helvetica in Japan, the times certainly did change by the end of the 1960s. Modern minimalism permeated the whole world, even super crazy time Japanese magazines.

That’s what we’ve got here!

From cartoons to half-naked women, this period in advertising represents a rather nice calming-down of things. Stark, simple, toooo the point. You’ll find a few of the more bang-up jobs above and below already expanded, then feel free to take a peek through the gallery.

This collection has been harvested and curated from That’s Euro Beat! aka “Western Journal of Showa nostalgia ads,” a vast, vast collection of Japanese advertisements from the start of the 1950s through the end of the 1980s.

This post is part of the World Famous Design Junkies advertisements category.