Rolex Time

This seems to be a rather timely find right here. Get it? Clocks. This morning I woke up at 7:30AM (really early for me) with an unbearable fear that I wasn’t getting enough done by continuing to sleep. I was fearful of the time I had on my hands. So I went on the internets and what do I find in basically 1 minute flat? A project about time. Sand, actually, time sand. Aka the kind that goes in hourglasses.

What Art Marcovici has done is collect and stack 18 pallets of sand in Rolex bags. In each bag is 30 kg of sand, equalling 30 days flowing down on through a standard hourglass.

Eighteen pallets with 972 bags weighing 29,160 kg in total.

Equalling 81 years.

One lifetime.

On the other hand, the picture showing about 9 pallets has an amount of bags containing enough sand to flow through the lifetime of the artist: 39 years.

Fun, yes? Also scary. In celebration, here’s a limited listen-only play of Outkast’s classic jingle “Chronometrophobia.” I had this running through my head this morning too.

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This post is part of the World Famous Design Junkies temporal category. It’s also to be found in the loverly and often-filed Three Dimensional category.


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