Who here loves Tab? It’s the cancer soda pop. You know the warning, “Use of this product may be hazardous to your health. This product contains saccharin which has been determined to cause cancer in laboratory animals.” You didn’t know that was there? Well it is! Also here’s a project by designer Max Pinegger that’s basically just genius but because it’s such a perfect burn on Coke, it’ll never see the light of day.

Lo! It is destined to sit amongst the other rejected advertisements and beer compasses of today and yesterday. Films, too.

This project is part of the World Famous Design Junkies kawaii category. Kawaii is a Japanese word that basically means “cute” – there’s a whole culture based around it. A culture by the name of “Tokyo.” Get on toppa dat.