Back in 2008 a project by the name of “Designer Gas Masks” was released by Diddo Velema, and with the perfectly tuned details on each side of each mask and the feel made right from start to finish, the artist fooled the web. You’ll find both Louis Vuitton and Gucci masks here, both of them ready to be displayed right up front of an anchor store even here in 2012 – they’re timeless. Don’t let yourself be fooled – they’re not made by the real brand beasts – but they are definitely fabulous.
This set of masks is monogrammed and diamond encrusted and, according to Velema, are for display only. You won’t want to be using these to survive the gas-filled zombie apocalypse that’s coming up sooner than later. According to Velema’s website presence for the project, the following is true:
“IMPORTANT NOTE Designer Gas Masks is a conceptual art project. The masks are not real commercial products. They are designed to be displayed in magazines and exhibited at galleries. They are not for sale. The brands used to visualize the concept have been done so without their permission. However, as the artist, I am not responsible for any copyright infringements that may result from publication or display of the masks taken from this website.” – Velema
The details are there, the brand is there, the reality doesn’t even really need to be there if you don’t want it to be. This is the artistic side of faking luxury – no cheap mass distribution and slave labor involved.
Interesting then, isn’t it, that most of the online publicity covering this set of masks points in the wrong direction? They obviously look nice enough to be real, and what a strange environment we live in when they’re accepted as legit luxury items, many times without hesitation:
You can check out the legacy site for this project over at [designer gas mask official] and of course check the artist’s site at [didovelema official] – make sure you’re not fooled! And don’t make it all about the monograms, man!