Oxfam: “A group of non-governmental organizations from three continents working worldwide to fight poverty and injustice.” Designers at HeyStudio: turnin up the visual heat. Tilman Solé y Verónica Fuerte of HEY bring you just the right formulae of letters-to-grenades. Ratio perfect. Take a look at the posters as well as the ephemera that remind the world how nice’n'design-conscious Oxfam can be.

Intermón Oxfam
Identidad para Intermón Oxfam jóvenes. El objetivo es renovar la imagen
y crear un mayor vínculo entre jóvenes e Intermón Oxfam.
Para conseguir un lenguaje más visual, las letras se convierten en ilustraciones
que aportan mayor significado a las palabras. Las letras/ilustraciones crean
una gráfica propia, directa y reinvidicativa. Los titulares se reducen a una palabra,
haciendo la comunicación más directa y rápida. Toda la identidad se trabaja
a una tinta negra sobre papeles de colores, creando un sistema económico
y fácil de producir.

Now in Swiss!

Branding project for Intermón Oxfam. The aim was to renew the image of Oxfam
and create an emotional link between the association and its young target.
To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly. The all identity is based on one single black colour printed on different colour papers, to facilitate the production and lower costs.

HeyStudio is super fun! Take a peek at their ABOUT page to see a really fun animated gif of them doing a little diddy with letters! The lost art of giffery is not lost!

Take a peek at the rest of the World Famous Design Junkies typography category if you love the letter and the pictures and the letters made out of the pictures and so forth.