Whoa you got to ask these questions every once in a while, check yourself. Here’s a project being run at Northwestern University. It’s big and small, banner, poster, and small sticky note, single color, white text. Call it Ask Big Questions. It’s done by Alica Dzik in collaboration with Rebecca Gimene.

These sort of harsh, relentless campaigns are working right now for Pepsi and Snickers, too. Check out those pics in the gallery below, as well. Visit Ask Big Questions and ask them about simplicity.

Two photos of Pepsi signs from Saint Cloud, Minnesota, screenshot from Snickers.