Welcome yourself back to the ATARI 2600, one of the definitive moments in both home entertainment and interactive communication in our modern world. In these early years (1970’s, 80’s) of video game distribution, there was a bit of a learning curve. What should be done about advertising and branding these games we’ve got to sell, said the interactive masters of the day, the games are fun, but there’s no way we can use these little pixels as the covers of their packages! ZAP! There was a split. In this age came the strange world of describing not what was actually in the game,* but what you were supposed to imagine while you were playing it. *In most cases, that is.
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