So! We’ve got our fair share of single or double-word poster projects hanging around the streets these days, no lack of ones that make basically no sense (whether they mean to or not) – but check this one out. “Permitted.” Stuck up in São Paulo, Brazil. Conceived of, designed, and stuck up by designer / artist Vitor Cesar. Lots of room left open for interpretation and comments right there on the posters.
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Advertising is a tricky trade. It is the most excellent designer who can take promoting a product and turn it into something so simple, nice, and elegant, as a pattern. As for name brand association, you’d better believe there’s no better promotion than the whole world knowing the name “Band Aid” better than the term “adhesive strip.” Check out the work of Alexandre Lins for more.
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