From the PITS of punk rock HELL comes this devilish tea brand, designed by the nightmare Matthew Alexander Manos! Experience that which cannot be contained by any governmental law. The irony runs deep in this evil taste, black font branded tea. So not nice, it’s made completely of deteriorating materials. Not for the pack rats!

“Black Tea” is a fictitious tea brand for the anarchistic demographic. I created a packaging and brand identity system that takes tea out of its natural and expected setting (floral, feminine, prissy, sophisticated), and presents it with the design methods used within the Punk/Anarchist ideologies. All of the packaging is made from materials that (with repeated use) will deteriorate over time. The logo and printing on the packaging was hand carved from a linoleum block and stamped to create a consistently spontaneous presentation. This project is examining the fact that, with a powerful brand identity, a product can be completely removed from its original context and naturally placed into one it has never existed in before.

This fabulous project comes packed neat with a lovely “zine” style look-book and research guide. All hand made and pretty for your elegant taste and refined style.

The brand book for “Black Tea” is designed in the style of a punk zine. The brand book consists all of my research, design elements, educational information on tea, among other things. The book was hand sewn (32 pages) and the cover is stamped with a hand-carved linoleum block.

This post is part of the World Famous Design Junkies brand category.