A hundred and eighty, that’s 180, animal logos are being ENSLAVED! What’s going on right here is designer Karl Grandin is SETTING THEM FREE! Hooray! Into a sweater. Freed right into a sweater. The fabric in the sweater’s made using computerized knitting technology at the Nederlands Textielmuseum in Tilburg, then cut and sewn by seamstress Dima Stefanova. As of now, they’re a limited edition and not set for production. Sad!

Here’s a bunch more words about the project written by Karl Grandin himself! It’s very poetic and you should read it word for word! Also you can head on down to gallery and peek a the other versions of the sweater.

Nature used to be an unpredictable place of mystery. Fascinated with nature’s untamed wildness, artists created animal and floral patterns as a celebration of this phenomenon of the physical world.

Today this wilderness has disappeared and nature has lost its unique position. There
is nothing that has not yet been altered by human intervention. Man has conquered nature and is repackaging it neatly. Zoos, parks, artificial beaches and genetic engineering. We have cultivated nature for our own convenience. Now, it is instead man-made cultural constructions that are becoming increasingly autonomous and slipping out of our control. Wild systems like brands, stock markets and traffic is the wilderness of today. Nature has become culture and culture is turning into our new nature.

As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.

Did you hear that? Destiny.

This post is part of the World Famous Design Junkies fashion category.