This aint no Paul and Mike, this is Herrjaapmans vision for a more colorful world ala Jenny Lane’s song “Say Say Say.” Take a lovely little trot with your half-heels around the fun in the sun in this video and let loose your eyeballs at the cross-light of the stills.

Herrjaapmans and crew continue to spearhead my favorite trend basically ever in music videos, that being toned down 90% and bright explosion 10%. Every scene here is basically in the mid-low range of color with one or more colorsplosions in the lips, on the backdrop, on the paint jacket. Watch especially the first 10 seconds for a microcosm of the rest.

This trend started about a year ago with what I’d call “Hipster Brightness” – the same thing I just described having really blown up when the music video for L.E.S. Artistes blew up – (by everyone’s favorite super-hipster Santigold.)

And it’s still on fire!

This post is straight out the World Famous Design Junkies color files.