This aint no Paul and Mike, this is Herrjaapmans vision for a more colorful world ala Jenny Lane’s song “Say Say Say.” Take a lovely little trot with your half-heels around the fun in the sun in this video and let loose your eyeballs at the cross-light of the stills.
Herrjaapmans and crew continue to spearhead my favorite trend basically ever in music videos, that being toned down 90% and bright explosion 10%. Every scene here is basically in the mid-low range of color with one or more colorsplosions in the lips, on the backdrop, on the paint jacket. Watch especially the first 10 seconds for a microcosm of the rest.
This trend started about a year ago with what I’d call “Hipster Brightness” – the same thing I just described having really blown up when the music video for L.E.S. Artistes blew up – (by everyone’s favorite super-hipster Santigold.)
And it’s still on fire!
This post is straight out the World Famous Design Junkies color files.
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[...] ever. Second single, second video. Take a peek at the first video on this earlier post we did: Say Say Say. The album is called “Monsters” and I bet you could find it on iTunes if you took a [...]