Behold! From on high comes the clicker of a god. Or of GOD! Designer of unconventional things Michael Wong brings you this single campaign for international shipping company DHL. Can you guess what it’s promoting? It’s 24 hours a day tracking of course! As a direct result of this campaign which was centralized around Beijing’s business district, concerned calls about package location went down, and online click counters to the tracking webpage surged. How much exactly is a secret, but the true loveliness of this project is, of course, the giant mouse arrows traveling about the city on DHL yellow delivery vans.

Watch this video direct from Wong! (This video is hosted on WFDJ, please contact Michael Wong directly if you’d like a copy to show on your own site, or classroom.)

And Wong! If you have any of those arrows left over, send one to me!

This post is part of the World Famous Design Junkies custom culture category.

BONUS! The project then continued with clickers on couriers!