by | July 18th, 2009

London 2012 by Jen Lamb

Jen Lamb works on a brief set by Mike Rigby at True North to design three typographically driven billboards to promote Londons 2012 Olympic Games. Looks pretty nice and easy to read, yes? Pretty intriguing, right? Take a peek closely below at what they be.

The words are made of nothing! But take a look at what they’re lined with: little rings made of the names of the countries that are set to take part in London 2012!

This set of billboards are a good way to see how important it is to take care of the visuals far away as well as seriously up close. When you’re far away from these boards, you see lovely words set in type with a nice multicolor environment surrounding them. Then since these billboards are set on the ground, the job is unique — people will be walking right up next to these big thangs, so there’s gotta be tiny detail! Because Miss Lamb understands this and is an amazing typographer, she’s got no trouble solving the problem: the tiny circles look very nice on their own, even at close range.

Big ups!

This post is mah hot hot typography.

  • http://twitter.com/gariphic/statuses/2713910889 gariphic (Gary Holmes)

    Twitter Comment


    RT @design_junkies London 2012 Olympics in Hundreds of Tiny Circles [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/Jordonlawson/statuses/2717418596 Jordonlawson (Jordon Lawson)

    Twitter Comment


    London 2012 Olympics Billboards. Great typography. [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/meganrascal/statuses/2718771057 meganrascal (Megan Rascal)

    Twitter Comment


    London 2012 Olympics in Hundreds of Tiny Circles [link to post] (via @design_junkies)

    – Posted using Chat Catcher

  • http://twitter.com/resortrockstar/statuses/2718890702 resortrockstar (Resort Rockstar)

    Twitter Comment


    http://bit.ly/k3YFg London 2012 Olympics in Hundreds of Tiny Circles [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/HansPrummel/statuses/2721053904 HansPrummel (Hans Prummel™)

    Twitter Comment


    BEAUTIFULLY DONE! London #2012 #Olympics in hundreds of tiny circles #type [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/vic23/statuses/2721075683 vic23 (Victor)

    Twitter Comment


    @HansPrummel wauw!

    – Posted using Chat Catcher

  • http://twitter.com/TM_Olympics2012/statuses/2722582544 TM_Olympics2012 (TM_Olympics2012)

    Twitter Comment


    London 2012 Olympics in Hundreds of Tiny Circles [link to post] (via @design_freak)

    – Posted using Chat Catcher

  • http://twitter.com/weaverluke/statuses/2723080200 weaverluke (Luke Razzell)

    Twitter Comment


    RT @LDN: A nice London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/arentbenthem/statuses/2722490336 arentbenthem (Arent Benthem)

    Twitter Comment


    RT @HansPrummel: BEAUTIFULLY DONE! London #2012 #Olympics in hundreds of tiny circles #type [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/gingernut/statuses/2723131671 gingernut (Jason)

    Twitter Comment


    RT @LDN A nice London Olympics poster [link to post] much nicer than that god awful logo!!

    – Posted using Chat Catcher

  • http://twitter.com/LDN/statuses/2723328101 LDN (London Interesting)

    Twitter Comment


    An interesting London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/Kitt69/statuses/2723338904 Kitt69 (Kate Atkinson)

    Twitter Comment


    RT @LDN: An interesting London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/jonathanw/statuses/2723351707 jonathanw (Jonathan Wagener)

    Twitter Comment


    RT @Kitt69: RT @LDN: An interesting London Olympics poster [link to post] < -- interesting

    – Posted using Chat Catcher

  • http://twitter.com/LDN/statuses/2722953318 LDN (London Interesting)

    Twitter Comment


    A nice London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/LadyLavish/statuses/2723237677 LadyLavish (Stacey Clegg)

    Twitter Comment


    London 2012 Olympics in circles. Beautiful typography. [link to post] (via @LDN)

    – Posted using Chat Catcher

  • http://twitter.com/Hot_avatars/statuses/2723480437 Hot_avatars (osmosis)

    Twitter Comment


    @LDN Congrats we have chosen you as a ” hot avatar ” on twitter !

    – Posted using Chat Catcher

  • http://twitter.com/paisonline/statuses/2724552799 paisonline (Pais Online)

    Twitter Comment


    RT @LDN: An interesting London Olympics poster [link to post] – Taking care of the visuals.

    – Posted using Chat Catcher

  • http://twitter.com/bekibutton/statuses/2724390233 bekibutton (Becki SavesTheRhino)

    Twitter Comment


    this is genius: RT @LDN An interesting London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/ScribeTherapy/statuses/2724346435 ScribeTherapy (Scribe Therapy)

    Twitter Comment


    RT @tweetmeme London 2012 Olympics in Hundreds of Tiny Circles [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/tashwhitaker/statuses/2724999609 tashwhitaker (tash whitaker)

    Twitter Comment


    @bekibutton you’ve been quiet!

    – Posted using Chat Catcher

  • http://twitter.com/bekibutton/statuses/2725425192 bekibutton (Becki SavesTheRhino)

    Twitter Comment


    @tashwhitaker have been on hols, am glad to be back on Twitter though :)

    – Posted using Chat Catcher

  • http://twitter.com/amythibodeau/statuses/2726398252 amythibodeau (amythibodeau)

    Twitter Comment


    Interesting London Olympics poster [link to post] (via @LDN) -IMO appropriating gay political brand -use of pride and rainbow colours.

    – Posted using Chat Catcher

  • http://twitter.com/tashwhitaker/statuses/2725627693 tashwhitaker (tash whitaker)

    Twitter Comment


    @bekibutton welcome back! Hope you had a good holiday

    – Posted using Chat Catcher

  • http://twitter.com/sarah_nb/statuses/2728062547 sarah_nb (sarah brownrigg)

    Twitter Comment


    and no sign of the 2012 logo… RT @LDN An interesting London Olympics poster [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/alvinmartinez/statuses/2728195228 alvinmartinez (Alvin Martinez)

    Twitter Comment


    RT @LadyLavish: London 2012 Olympics in circles. Beautiful typography. [link to post] (via @LDN)

    – Posted using Chat Catcher

  • http://twitter.com/hsienchew/statuses/2728943922 hsienchew (Hsien Chew)

    Twitter Comment


    RT @amythibodeau: Interesting London Olympics poster [link to post] (via @LDN) -IMO appropriating gay political brand

    – Posted using Chat Catcher

  • http://twitter.com/NicholasPatten/statuses/2731042803 NicholasPatten (Nicholas Patten)

    Twitter Comment


    London 2012 Olympics in Hundreds of Tiny Circles. [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/objects/statuses/2731128000 objects (Mick Barry)

    Twitter Comment


    RT @nicholaspatten London 2012 Olympics in Hundreds of Tiny Circles. [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/_SweetFA_/statuses/2732054367 _SweetFA_ (Danial O’Neill)

    Twitter Comment


    RT @nicholaspatten:London 2012 Olympics in Hundreds of Tiny Circles. [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/natoof/statuses/2737812292 natoof (♈ natoof design ♈)

    Twitter Comment


    Rt @alvinmartinez RT @LadyLavish: London 2012 Olympics in circles. Beautiful typography. [link to post] (via @LDN)

    – Posted using Chat Catcher

  • http://www.imle.in/story/135 imle.in

    London 2012 Olympics in Hundreds of Tiny Circles…

    Londra 2012 olimpiyatları için dikkat çekici bir çalışma; Onur kelimesi ülkelerin isimleriyle rengarenk çemberler kullanılarak oluşturulmuş. İyi fikir, güzel uy …

  • http://twitter.com/giantlawnmower/statuses/3137327323 giantlawnmower (giantlawnmower)

    Twitter Comment


    Proof that not all 2012 graphics are crap: [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/twitt_as/statuses/3108859692 twitt_as (Adriana Silva)

    Twitter Comment


    London 2012 olympics: [link to post]

    – Posted using Chat Catcher


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