The Rebranding of Extreme Noise Punk Rock Records by Sarah Kissell

So here we are, hello. You all remember the punk rock record shop Extreme Noise; the one World Famous Design Junkies had a mini tour in, right? If you don’t remember that, or would like a refresher, click this so hard: so hard click it. Then take a peek! What we’ve got here is a project by your friend and mine, designer and fashionista Sarah Kissell: she’s taken Extreme Noise and sterilized it. What is punk rock made of?

Studs and chords and stinky feet!

Hay there it’s Sarah Kissell! You know her. Here’s the most straight-laced, line-and-band, perfectly-set, graphiky-modern design project you’ll ever see presented to a punk rock client.

Extreme Noise — Identity System & Process Book

This is a proposed identity redesign for Extreme Noise, a Minneapolis-based, all volunteer, regionally recognized punk rock establishment specializing in selling records, tapes, cd’s, t-shirts, spikes and studs, hair dye, books and ‘zines.

My intention is to create a visual vocabulary and graphic system representational of a contemporary punk rock store — revisiting and remixing the essentials, while celebrating the material aesthetics, cultural spirit, and transgressional history of the 1970s/80s movement.

So nice! Buck the hell out of em. I’ve seen this project in real life and I say again it’s printed so precisely, cut so nice, gridded out so good – the grids, really, are the best. I love me some grids, and I’m glad the punk graphic world finally has some to work with.

This post is part of the World Famous Design Junkies Under the Influence category – under the influence, but under the influence of what? Truly gridly.

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